"Era Of Pictures Reading" Study On The Visualization Of Party Organ

Currently, a great amount of images and scenes fulfilled with nowadays’ society andchanging people’s lifestyle, habits, aesthetic consciousness and so on. As acommunication mean of human beings, the image has experienced the process whichbegan from prominence to fadeout, then the expansion. Present stage is the imageinformation explosion era, which Heidegger had asserted “Image Era”. We have beendeeply surrounded by images, and even becomes a part of the image.Presently, as an "Era of Pictures Reading", image has become an important part ofthe newspaper, a no letter symbol of the language, how the Party organ make better use ofthe image by to express its ideology and the mainstream discourse, so that the readers canaccept the ideal of the propaganda. Now, some Party organs pay more attention to theimages, while the visualization was centralized in format reform. Party organ have atendency of visualization.The visualization of Party organ has multiple causes, the development of mediatechnology enhances function of Party organ’s images, the readers’ psychological needsin visual culture period objectively strengthen the Party organ visualization. What’s more,the Party organ’s competition strategy and internal functions evolution during thedevelopment promote its visualization. If the Party organ wants to have its share anddiscourse power in the market, it has to adapt to the visualization tendency, take theadvantage of images and cater for its readers’ favor of images. In terms of its content, thevisualization of party organ is mainly reflected in three aspects: more and more attentionwas paid to the image of the Party organ’s news, contents visualization, and the layoutvisualization. The visualization of Party organ is mainly reflected on the use of images,fonts, text, colors and other visual elements to creates a “visual center” of the format, andmeet the psychological needs of the reader by means of the reported type, thechoreography.Through its reform of the visualization, the Party organ takes the advantages of theimage’s function, through the holidays’ reports, highlights the image layout colors, fonts,and details of the contents, to spread China’s national image, and highlight the theme ofthe time. Through report the holiday news, so the parties melted into a part of the life ofthe masses, so that the reader will accept ideology of political parties, and achieve theideological construct. Through prominent coverage of major political events, a large number of eye-catching red titles, pictures, highlight the power of the leader. So that theaudience will consciously take the major activities of the political parties into their owndaily lives, and guarantee the establishment of mainstream discourse.