The Study Of Reality TV Communication In Public In China

Currently, the public communication of mass media presents a splendid sight andpublic service news, programs, ads, activities and projects are in full swing. Since thelaunch of ‘Chinese Dream Show’ with the theme of ‘realizing dreams’ in2011, publiccommunication through TV reality show has gained momentum. It is a brave attemptto update the concept of public communication of mass media, injecting vitality intothe development of public welfare.It is an embarrassing situation where the contemporary public welfareundertakings develop rapidly while the public warfare awareness lags behindseriously, making it urgent to spread the public warfare awareness. Changing demandsof TV reality show directly promotes the birth of public communication through TVreality show. Under the influence of the contemporary media pattern, television is theonly carrier which can exert great impact to the public. Programs popular with theaudience are designed to provide entertainment rather than preaching, making it moresuitable to undertake the responsibility of spreading public welfare concepts andcultivating public welfare awareness. By making full use of entertainment resources,TV reality show turns public communication into an event with attraction. Publiccommunication through TV reality show helps the audience to build correct publicwelfare concepts and cultivate public welfare awareness with unique communicationstrategies, including delicate stage design, fashionable performances, interaction throughmedia linkage and reflection of real-life.These unique strategies provide the mass media with important inspiration inregard of updating public communication concepts and innovating ways to implementthese concepts. First, the mass media should screen the information strictly to spreadthe spirit of public-interested information and enhance the impact of goodwill, actingas a modal to create favorable environment for public welfare. Second, recognize therole of the mass media as a platform which creates opportunities for government,enterprises and society to corporate. Third, mass media should break throughlimitations and stay innovative. On the basis of giving full play to their ownadvantages, mass media should carry out media linkage and integrate all kinds ofresources to maximize the effectiveness of public communication. In addition, publiccommunication through TV reality show also leads a high-quality, meaningful andpractical way for China’s television entertainment.