Study On The Operate Strategy Of Guangxi Prefecture And Town Newspaper The Guilin Daily Office As An Example

Prefecture-level city located on the third level in China’s administrative divisions,Accordingly, The Prefecture and Town newspaper stays in the very end of our country’s "Three-class Newspaper Structure". The total number of accounts for all45%species national newspaper, It Facing double competition from new media and national and provincial newspaper group in the current media environment. How to survive and develop in this tough market environment is an important subject in front of the administrators of the Prefecture and Town newspaper.The overall development level of Guangxi city newspaper is in the middle level in the national scope. There is exist a series of problems, it’s also faced with many opportunities, this thesis comes from the field survey of the Guilin Daily Office. As one of the best of Guangxi Prefecture and Town newspaper, its running and operating characteristics, problems, opportunities, competition, all are the main contents of this paper.This paper based on the basic theory of media management, marketing management. Use innovative management "SWOT" model to analysis Guilin Daily Office’s internal and external environment. According to the model framework propose four major Guilin Daily Office’s future business strategy. Hope that through the case study of the Guilin Daily Office, can be summed up area experience to other Prefecture and Town newspaper.