Research On The Imported Bestseller From21st Century

As the economic reform and development in China, best-seller is promotingChinese book publishing market. From classic to modern classics, from singlepursuing reading to diversified reading selection, the publishing industry graduallymature, the best-seller list becomes better, the factors of operation planning andmarketing are imported operation of Best-seller. By twenty-first Century, thepublishing industry has constantly divided, now, people are aware of not everybest-seller is a good book in the fierce market. And for a best-seller, all parts arenecessary. In this paper, the introduced best-sellers are the important point which is anew power in best-seller list. they are the product of global informatization. Andthey have new characteristic which are different from western literature of the lastcentury. This paper aims to analyze the current situation of introduced bet-sellers.And takes and example of typical introduced best-sellers recently. The last, thispaper will tell us how to make introduced best-sellers which adapt Chinese market.In the preface of this paper, the theory of best-sellers will be introduced. Andintroduces the concept and area of best-sellers from Chinese and oversea academia.In the last of this part, the topic will be lead out. In chapter one of this paper,anoverview of best-sellers in the21stcentury and character has been introduced, whichare entertaining of literature best-seller, the success of children’s book and introduceduseful best-sellers. In chapter two of this paper, the typical examples will beintroduced, which includes super best-sellers 《The Da Vinci Code》, typicalChildren’s book 《Harry Potter》series books and the reasons. Finally, in chapterthree, we summarize the conclusion of chapter one and two, I list the four key pointof introduced best-seller, which are background of China and foreign, high qualitytranslation, marketing mode of brand effect and operating mode of holding mediainteraction.