The Research Of LiaoShen Mobile V Life Text Mode And Development Path

In traditional media, the local urban class evening news newspaper group is themost to the reader’s mood, and in the local newspaper has an important role intraditional media. So why local urban newspapers can occupy a place in thetraditional media and in the age of the multimedia enduring. The reason is to satisfythe audience demand for metropolitan news and information. But in recent years,mobile news as the meteoric rise of new media, more and more let the audience feelthe new way of information transmission and deepen as the audience recognition, inview of the market is also growing mobile news, mobile phone media has become animportant mass media. Although the mobile phone media in magazine location,section design, selected topic set, in view of the audience, line up and down activities,marketing all aspects of development, but the emergence of3G and even4G networkand the rise of mobile news in content, technology difficulties, operation mode andother aspects. Taking Liaoning newspaper media group, which has been running for2years "LiaoShen mobile v life" as an example, although before we launched it hasmade the thorough investigation and detailed plan, but in2010publication officiallyreleased in June by the end of2010issued the full six months of this period of time,"journal of Liaoning mobile team has met a lot of sharp, even difficult problems tocontinue. The author will analyze the local mobile news operation and development,adapt to market changes, and constantly upgrade this series and defects, which can beused for reference in the process of research situation and development direction oflocal mobile news. To meet the information era of rapid development of mobile mediato bring new problems and new challenges.