Research On PRC Channel "Opinion"

The vigorous development of Internet technology, not only diverted the traditional media audience, survival and competitive environment has also changed the media, network media began to replace newspapers, radio, television and other traditional media, become the most important channels to get news information. However, restricted by technology and news propaganda system in our country, many news sites news source is the same, the content is similar, it caused the audience "face","one voice". In order to solve the problem of homogeneity, the domestic many news sites began on news of exclusivity. Though, the news website on his newspapers, television, the news agency press resources, formed a certain influence, but this advantage is likely to weaken gradually disappear because of the lack of personality. In this context, more news sites began to pay attention to the news comment on spot, network news channel has achieved unprecedented development.Channel’s "opinion" is China’s earliest and most successful channel network comments, after ten years of effort,"opinion channel" has achieved considerable scale, gradually become the subject of an original comments as to the "People’s Daily online evaluation","net friend" and so on more than ten columns, on the basis of integrating other news media comments, words, pictures, video, etc. As one of the network public opinion platform. As a mouthpiece of the party and the government ","the people’s mouthpiece","view channel" in the propaganda of the party and government policies, decisions, reaction of the people, to the hot issues of public opinion guiding, supervision by public opinion has played an important role in such aspects, no matter in academia or industry news in general audience has a very wide range of influence and authority.Based on reading lots of academic materials, by adopting the combination of qualitative and quantitative analysis method, on People’s Daily online channel" opinion " a detailed comprehensive observation, from the page Settings, edit technique, topic organization, by interactive aspects of analysis, summary of channel" opinion " characteristics, the problems existing in the discovery channel" opinion ", and puts forward detailed Suggestions for improvement, at the same time, aiming at the problem of domestic network channel, the lack of public spirit of the in-depth analysis of channel network comments pointed out the development direction of the future, for the domestic network on channel construction, has the very good model significance and enlightenment function...