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The Research Of Communication And Design About Health Related TV Program

Posted on:2013-10-10Degree:MasterType:Thesis
Country:ChinaCandidate:L ZhangFull Text:PDF
GTID:2268330401451293Subject:Journalism
Abstract/Summary:PDF Full Text Request
With the rapid economic development, people’s material living standards andcontinuous improvement of public medical and health needs is increasing graduallyinto people’s lives in this context, health, health shows, and television media peoplechase a hot, healthy health class television programs springing up in large numbers,such programs are in addition to the basic characteristics of the general televisionprograms, but also has a professional and strong, the audience is fixed, the marketprospect is broad characteristics, therefore wide audience should be said that suchtelevision programs for people to understand health-related health information toimprove people’s health does provide an effective platform. However, the currenthealth regimen TV program there are still many problems, mainly reflected in thetopics of a single arrangement of convergence, the authenticity and authority of theprogram has suffered questioned, the program tends to entertainment and otheraspects. These problems greatly affect the spread of health health value can not bereached. To the dissemination of health health effects.The pursuit of health is the eternal topic of mankind. How to use the televisionmedia to health regimen spread? How to regulate the health regimen TV program?Healthy health class how to make television programs to achieve better disseminationof results? Strengthen the planning is the choice of the television media and itspractitioners. In this paper, the comb of the development process of China’s HealthHealth TV program, to analyze the problems of the present health regimen TVprogram, that the planning of such programs should focus on the following aspects:First, we must extend the program content, to avoid the limitations of the topics.Health health has always been the survival of the human, the health of the key is toraise. Generally, the contents of the health can be entered into the program topics.Enhance the diversity of programs can take various forms of program dissemination,both news and information forms of communication, but also the form of sportscompetition, you can also talk shows, lectures form. Is appropriate to increase the funof the show, health, health programs can not be preaching, and television to spreaditself combines the functions of physical and mental pleasure and recreation. Fourth,establish brand awareness, to ensure that the authority of the program content, tocomply with relevant laws and regulations.At present, our health regimen television programs is a rapid development stage. Only through targeted professional television planning, health, health class televisionprograms to more scientific and instructive, authoritative health information availableto the public in order to better service for the masses.
Keywords/Search Tags:Program Designing, Development and Current Situation, MassCommunication
PDF Full Text Request
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