"Inner Mongolia Daily" (Mongolian Edition) Advertising Research

Inner Mongolia daily(Mongolian version) place advertisement from start publication. After entering the new century, audience has a new understanding and demand on newspaper advertising. Therefore, except the ads of newspapers and periodicals emerged in Inner Mongolia daily(Mongolian version), ads of cattle and sheep, alcohol, electronic products, sales, tea, pharmaceutical, mobile and so on. Except commercial advertising, Inner Mongolia daily(Mongolian version) place Nadam fair notice, notice for missing persons, entertainment advertising, lost declaration and other non-commercial advertising. Advertising is a kind of economic phenomenon and also a kind of activity of information communication. Advertisements of Inner Mongolia daily (Mongolian version) provide the information of its audience need. In this paper, advertisement of Inner Mongolia daily (Mongolian version) in2001to2012as the main research object, statistics all advertising, classifies, analysis content and form, observes the newspaper advertising planning and advertising management of this newspaper. Finally, proposed the achievement and existing problems in this newspaper’s ads and put forward methods and Suggestions on development of advertising.This paper consist the introduction, main content (chapter I to chapter Ⅲ), conclusion and appendix four parts.In Introduction expounds the research object of this paper, reason and purpose of selecting this topic, present situation of research. In the chapter I, recommends advertising categories, contents and forms of the Inner Mongolia daily (Mongolian version). In the chapter Ⅱ, outlines advertising planning and management of Inner Mongolia daily (Mongolian version). In the chapterⅢ, analyses achievements and the existing problems of advertisement in the Inner Mongolia daily {Mongolian version) and put forward some suggestions about the development of Inner Mongolia daily (Mongolian version) advertisement.