Inner Mongolia Daily (mongolian Version) Propagation Force

Construction of spread is the newest practical word of media in21st century. In recent ten years, Inner Mongolia daily (Mongolian version)(herein after called Mongolian newspaper) has focused on the construction of spread and has had excellent performance in the actual businessFirstly, the paper summarizes the urgency of Mongolian newspaper. And it concludes the three aspects of spread construction:new thinking of running newspaper, elegant demeanors of the party and construction of the ranks. Meanwhile, it further explains in detail the effective function of spread in journalism and communication. The thesis analyzes the three historical foundations:culture, business, and organization to support the spread construction of Mongolian newspaperSecondly, the thesis observed the three area of construction of the Mongolian newspaper spread to sum up its content. That is, the spread construction is operated by mold of content production in three frameworks: national culture, public service, media alliance.Finally, the thesis concludes the internal and external difficulties of current Mongolian newspaper construction of spread, and proposes the following four opinions, precise positioning, update of the content, skilled team and influential brand to construction of spread development trend in the future...