The Research Of Public Mind Scientists Images

With the development of the society, science and technology into all aspects of public life, theinfluence of the development of science communication, deeply changed the public understandingof science and technology as well as scientists. Scientists are the main participants in the scientificactivities, communicate science to scientists tend to involve in the process of image transmission, isan important part of the public understanding of science, to foster a good social atmosphere, theformation of respected scientists atmosphere, promote the development of science and technologyhas huge role. Qian xuesen, one of China famous scientist, is the main representative of scientistsafter the founding of the people, the spread of its image greatly affects the public awareness of thescientists figure. Paper literature analysis and case study method was applied, the communicationperspective, the perspective of mass media, government and scientists under the new mediaperspective image transmission of the contents, methods, analysis of different mode imageperformance, scientists and the mutual influence between different propagation mode, scientistsin-depth analysis of the difference of image expression, combing the historical evolution of theimage of the scientist qian xuesen and main performance, and on this basis to explore the evolutionof scientists in the public mind image, through the above research, combining with the developmentof science communication, discusses the development trend of the image of the scientist in thepublic mind, scientists found that the image of the exhibition space in gradually expand, thediffusion velocity in speeding up, the public option information, improve the capacity of the publicunderstanding of the image of scientists tend to complete, distance between the public and truescientists. These processes constitute the dynamic of scientists in the public mind image formationprocess, helps to raise public scientific literacy, to participate in social affairs, so as to promote thefurther development of the science and technology.