Research Of Organization Structure Changing Of Southern Metropolis Daily

Southern Metropolis Daily is one of deep degree of market-oirented newspaper, createdduirng Chi’nas metropolitan newspaper booming age in the1990s, which has been evolvinginto an Omnimedia Organization. Southern Metropolis Daily is very good at changing thedifferent dominant type of Organizational Structure according to the environment (includingtechnical factors) and it’s own strategic choices, unlike other newspapers pursuit of stability.And the changing of its Organizational Structure can be divided into four phases or stages:The first phase (1995-1996), the period of start-up (weekly);The second phase (1997-2001), the peirod of pursuit of economic profit (daily);The third phase (2002-2006), the peirod of building political stage and creating themainstream statue;The fourth phase (2007-), the period of creating Omnimeida Organization.The second phase can be divided into two parts at the border of profit for the first time.The one part is the peirod of the lack of staffs and funding (1997-1999), the other is the periodof enriching of the staffs and funding (2000-2001).With the size and expansion of markets, both the governance and the managementstructure system in Southern Metropolis Daily, have a different adjustment and improvementon each stage.Southern Metropolis Daily is one of controversial newspaper in China. The effects of the””events reported-such as “Shenzhen suspended event“，Sun Zhigang case and “SouthenrM”etropolis Daily case-made Southern Metropolis Daily become very special in our’countries newspaper groups. Regardless of the success or failure, we can find the underlyingcauses of the formation from the changing of the governance and management structure inSouthern Metropolis Daily.The success of Southern Metropolis Dail’ys organizational structure is:1.(Governance structure) the changing from the individual decision-making, andcollective responsibility to the collective decision-making and personal responsibility; 2.(Governance structure) the operation of incorporative or cross-governance mode;3.(Management structure) the modular design of as flat as possible;4.(Management structure) the transformation of the absolute centralization to thehierarchical authorization;The failure of the Southern Metropoli’s Dailys organizational structure is:1.(Governance structure) the lack of effective regulatory system and the weakincentives;2.(Management structure) the conflict between the flat structure with the pyramidmannerSouthern Metropolis Daily is an ambitious newspaper, but the Pearl River Delta cannotmeet its expansion needs. The governance structure needs to establish a professionalcommittee to strengthen governance core functions, and choose stakeholder governance; themanagement organizational structure needs to development the lfat-lfexible-characteirzedelasticity network according to its internal existing situation. So that the division of laborsystem in Southern Metropolis Daily are more suitable to the future increasingly openenvironment and the mobile strategic requirements.