The Omnimedia Development Strategy Of Traditional Paper By "Small Accurate And Deep"

No matter which period is, the people’s curiosity for new things is very strong. Inthe time of informatization, micro-blog, micro message, mobile phone client and otheremerging media terminal based on network, because of its novelty, practical, more andmore people love it, also opened new channels of public access to information. However,these changes, bring direct threat to newspapers and other traditional media’s survival.How to survive, develop in the network time, become the problem that traditional mediaincluding newspapers all need to face. Therefore, the newspapers and the media fusion,looking for their own development and the transformation of the road is imperative.On the basic of previous studies, combining with the related theories of Journalismand communication, and practical experience in the news work for many years, writingin accordance with the basic ideas of asking questions, analyze and solve problems,mainly using the theory of communication, the way of transformation of domesticnewspapers in recent years, as well as the media fusion conditions the carding, analysisof the specific approach has several newspapers typical in all media fusion process.At the same time, as for Chongqing first Metropolis--Chongqing Morning Post asan example, the detailed contents in the integration of the entire media in the process ofdeconstruction, and expounds the concrete plate in all media fusion by the Chongqingmorning news step by step. Therefore, to find the newspaper and media integration inthe effective mode of operation, and the Chongqing morning advocate "intensive"development strategy, is the local news media is different from other national portalwebsite, news website, and effective way of survival differences.The content of this study includes the introduction and conclusion, is divided intofive parts.The introduction part: this part is from several aspects, including the researchbackground, the academic and practical significance, the media and the medium fusionconcept, domestic and foreign academic circles research present situation as well as theChongqing Morning Post media application research, and summarize the difficultiesand innovations in the paper.The second part: combined with the actual case of Guangzhou Daily, the southnewspaper group and Chongqing local media, analyzes the reasons and styles ofdomestic newspaper, media integration at present, providing contrast for the subsequent analysis of different development of all media fusion of the Chongqing morning news,The third part: summarized the network development of Chongqing morning newsand its subordinate, which paves the way for the following detail the Chongqingmorning news media fusion method.The fourth part: from the Chongqing morning news media fusion, and news reportsthe impact point of view, to explore local newspapers, newspapers in thehomogenization of the competition is very fierce in the background, method ofdifferentiation development. And then pave the way to analyze problems, solve theproblems.The fifth part: this part laid the foundation for all full argument, so this part focus,lists and analysis in the implementation of the Chongqing morning news media in thefusion process, when we found or met problems, put forward some suggestions andopinions, I hope to be able to help the Chongqing Morning Post travel more smoothly inthe future on the road to full media fusion, but also provide reference for othernewspaper transformation.