Research Of Domestic Welfare Publishing Development Status

Welfare publishing is a very important part in promoting the construction of publiccultural service system, and it is conducive to the more general public through free orspend less economic cost to be able to read the Chinese nation’s excellent cultural works,it is convenient to more fully protect the majority of The masses of the people’s right toenjoy reading.At the beginning of the founding of New China,our government established thedevelopment guidance that Publishing must service for the masses, over60years hasgone, generation after generation of publishers in the publishing industry havepublished a batch to excellent projects through their hard efforts for public interest,.They adhere to the principle of giving priority to the social benefits. Since the beginningof the new century, under the policy guidance of the central government, China’spublishing industry has embarked on a road into enterprises, publishing houses aredivided into two categories of welfare publishers and operating presses. At present,although the government has introduced a number of policies supporting nonprofitcultural programs, however, due to the restructuring of the publishing industry has beenbasically completed, the prevalence of global consumerism, digital publishing, the rapiddevelopment of new technologies, they also make the public welfare publishing facesunprecedented opportunities and challenges.This paper has a In-depth discussion about welfare publishing on the basis ofAnalyzing and summarizing the concepts of the theory of public goods, nonprofitcultural institutions and nonprofit publishing in this paper,after the discussion, thispaper try to define the connotation and extension of welfare publishing. This articlecollect, organize, summarize, at home and abroad on welfare published results oftheoretical studies through the Research method of literature analysis, at the same time,this article draws on the theory of non-profit organizations and public service marketingtheory to analyze domestic development of welfare publishing.In this paper, on the basis of the relevant theoretical research results, it reviewswelfare publishing through a phased approach welfare since the founding of New China,and analyze the development of welfare publishing since since the beginning of the newcentury. From the development of welfare Press, non-profit organizations to participatein public service publication, published by the government for public welfare support, welfare publishing application of new technologies in terms of domestic welfare inrecent years published a summary. Funding, policy, technology, non-profit organizationsto participate in other aspects of the plight faced by the domestic welfare publishing,and analyzes the reason for these difficulties. Finally, targeted support and security fromthe government, the publishing house’s own position clear, orderly guide the non-profitorganization involved in the establishment of a nonprofit publishing alliance andaccelerate the development of digital publishing, etc., to promote a healthy developmentof the welfare publishing ideas.