Research On Operation Mode Of Southern Metropolis Daily Omnimedia

Southern Metropolis Daily founded since January1,1997, andbecame a rising star in the Metropolis． With the unique ability to controlthe media market and advanced management concepts, as well as onsociety and the era of awe and responsibility in more than a decade hasbeen achieved rapid development, And played in the2010"Southerneverywhere" slogan, to become one of the most representative of thebrand in China Metropolis Daily．With the deepening of media convergence and triple play policyopportunity, Newspaper Group media transformation into a group ofindustry market development trend of the times．As Southern NewspaperMedia Group to promote the strategic transformation of all media pioneer,Southern Metropolis Daily comply with the development trend of digitalmedia, and actively build "Southern Media" brand system, to make aseries of market-oriented initiatives, and achieved certain results, nationwide the road of newspaper media has a great role in the demonstration．According to Southern Metropolis Daily’s operation practice as theobject of study, through qualitative analysis method, combined with thetheory of industrial value, the profit model theory, a full range ofmarketing theory, cost-effective management theory of economic theoryto explore the newspaper media how to build long-term operation mode,strive to the reference newspaper operation able transformation of theenvironment in all media provide constructive．...