Enlightenment. Talks From The Shanghai World Expo Exhibition Design And Thinking

Design, as an innovative art, whether a building construction, or a product display, should be based on ethnic culture. The Expo focuses on national ideas, takes the international views and makes clear ethnic and times marks, which would determine the success of the Expo.For a long time, the Expo is the experiment table for architecture and city characters, a compass for architecture trend. Display design needs unique creative ideas, combines symbolic ethnic culture and specific culture meaning, especially reproduces unique local image in order to reinterpret and relocate traditional culture and express great and tolerate ethnic culture spirit.This thesis starts with the key design concepts of all previous Expos, analyzes and interprets the expressive relationship between national characters and modern technology. On the basis of specific design samples of Shanghai Expos, the thesis comments on the new ideas, new performance and new creation of this Expo; studies to realize designing concept signalization from the perspective and the virtual as well as from the relationship and independence; analyzes the creation practice between parts and the whole, qualification and quantification. At the same time, the thesis describes the development prospect of post-Expo times from its specific times contexts.Trough efforts to self-identity location and visual expression, Shanghai Expo has served as a great milestone in Chinese designing history. After this Expo, post-Expo times would come of age in China. How to apply effectively its designing achievements to practice attracts lots of attention.