Supervision Of Medical Advertising Government

Third Plenary Session of eighteen proposed "to encourage social construction",making an increasingly competitive health care market, medical advertising as aneffective way to seize the health care market, more and more attention of many medicalinstitutions, followed by false, illegal medical advertisements become the focus ofattention. Through the current situation of medical advertisements investigate, analyzethe causes of the negative impact of medical advertising and medical advertising,in-depth, detailed analysis of the history and problems of government regulation ofmedical advertising, the use of theory, government regulation theory and the theory ofgovernment functions reputation mechanism theory, for government regulation ofmedical advertisements were systematically analyzed and presented to further improvethe way the government measures by exploring effective advertising for medicalsupervision in order to provide patients with a reasonable, orderly, fair and equitableenvironment for medical treatment purify medical advertising market, to promote thedeepening health system reform carried out.