Study Of Customs Public Crisis Management Based On Network Public Opinions

As various social contradictions and thoughts appears in the critical period ofreform and development, more and more social strata and groups are willing toexpress their demands through the Internet by taking advantage of openness andvirtual of internet. Network public opinion is the most active and sharp part of thesociety and public opinion, the hot issues and artificially deliberately disruptiveintertwined; emotional awareness, rational thinking, thinking and understandingdeviations and infiltration and sabotage by hostile forces intertwined in together;social reality and online hot topic intertwined, making the situation of networkextremely complicated. And the task of monitoring, blocking harmful informationbecomes more onerous and arduous. As national entry and exit of the supervision andadministration authority, Customs shows the image of the country and enjoys a highdegree of political status and economic power. It features with strong industrysensitivity and highly foreign-related. In the complex social environment of publicopinion, strengthening the network timely, monitoring of public opinion, effectivelyguiding, actively resolving network public opinion crisis, taking the initiative to createthe external environment of public opinion not only has important practicalsignificance for maintaining social stability and promoting the development of theCustoms, but also benefits the creating of a harmonious society.In the view of public management perspective, taking advantage of theliterature analysis, system analysis and case studies, through the cross analysis ofmanagement science, political science, communication studies multidisciplinaryresearch，the article focuses on clarifying the related concepts of the Customs networkpublic opinion crisis management and defining theoretical support.，the article furthertries to make the definition of the Customs network public opinion crisis and the management of it, and also the summary and analysis of the characteristics of theCustoms network public opinion crisis.Through the summary research of thecharacteristics and performance of Customs network public opinion crisismanagement and the specific performance analysis, the article intends to analysisthe status，problem and the cause of the problem of the Customs network publicopinion public crisis management. Based on The aforementioned research and theprinciples of crisis management to deal with according to the network public opinion,it proposed to build new mechanism of solving customs network public opinion. Bythe analysis of the actual problems reflecting from the actual case, the article tries tooffer further factual supporting of public opinion s network public opinion publiccrisis management under the perspective of public administration network experiencethrough the gained and lessons learned from the cases.