Research On The Outstanding Problems And Countermeasures Of Public Opinion Management In Customs Network

With the development of network, the network public opinion started to get the attention of people and development. but also can reflect the real idea, but under certain conditions, free development of the network public opinions will induce the crisis. In recent years, some in the community mass incidents often in behind the existence of network public sentiment fueled. Customs as a national entry and exit management, take exercise state tariff autonomy, inward and outward behavior responsibility norms. As our country extroversion economy development, foreign trade and exchanges have become increasingly frequent, the public and the business contact between dimensions to expand ceaselessly, since2004, the network public opinion to the various comments and reported increased exponentially, the resulting problems also emerge in an endless stream. Judging from the current situation, China’s customs system is in a transition phase, the role orientation and the corresponding management functions from the standards of developed countries there is still a big gap, but the customs system in the management of some of the traditional mode of thinking and behavior of the network public opinion is formed to deal with the objective influence often is difficult, especially is unable to properly respond to social events and the resulting network public opinion crisis, often the result is caused considerable negative social effects, seriously affected the overall image of the customs.This article from the perspective of crisis management of customs, network public opinion management and deal with the problems. The first settlement on the basis of the problem. Then, analyzed the network public sentiment connotation, characteristics and the domestic and foreign government agencies respond to the experience of network public opinion. Through the comparative analysis and the combination of the customs management functions reveals the customs system of network public opinion management issues, to some typical case analysis of network public opinion, customs derived factors and puts forward the path of network public opinion management model, on model interpretation put forward countermeasure to suggest. Finally, pointed out the deficiency and future research directions.