Study Of Local White Spirit Brand Packaging Design Under The Background Of E-commerce

On the basis of rapid development of the Internet, great majority of the generationafter80’s and90’s form the consume habit of shopping on-line., the importance ofE-commerce channel is self-evident for the wine consumption. Compared with traditionalchannels of distilled spirit packaging design facing to the change of the presentation, andthe target consumer groups, great changes have taken place in the respects of designorientation, idea, method of performance, design principle and technical requirements ofwhite spirit packaging design in the E-commerce channels. Traditional white spiritpackaging design cannot completely satisfy the current rapid development of the need ofelectricity consumption market, So it is very necessary for local brand white packagingdesign research under the background of E-commerce, this article will take the local brandas example-Baiquanchun.to explore the scientific design concept and design method oflocal brand white spirit packaging design under the background of E-commerce.