The Original Literary Website Micro-blog Marketing Research

China’s original literature website after the industry more than10years of development, commercialization degree is high. As a special cultural enterprises, the original literature website has already formed the stable marketing mode. As a social media platform, micro-blog caused Internet marketing revolution. The micro-blog marketing is more and more important to original literature website, has entered the marketing "micro-blog new era", the micro-blog platform has riched marketing models and marketing tools, interaction between websites and the users is increasingly close.In this paper, take the world’s largest women’s literature base---Jinjiang literature city for example, analysis the micro-blog marketing case.To understand the five specific strategies of Jinjiang literature city’s micro-blog marketing:marketing strategy, interactive marketing, event marketing, integrated marketing, personalized marketing strategy. As a new marketing model, Jinjiang literature city in the specific process of micro-blog marketing, there are problems to be solved. But low cost, spread fast, interactive, high affinity, to highlight the advantages of rapid emergency response decision micro-blog marketing will become the Jinjiang literature city, the original literary website marketing tool. Rich micro-blog marketing content, strengthen Links and fans, the innovative service consciousness…… Draw on the advantages and avoid disadvantages, to improve the micro-blog marketing in Jinjiang literature city, and provide reference for other literature will be the original literary website micro-blog marketing, the original literature website micro-blog marketing prospect.