Research On The Competitiveness Evaluation Of Original Literature Website In China

Network literature is developing rapidly, the original literature websites which ismainly composed of original network literature also presents the characteristics ofcentralization, big development and competition, and the competition is increasinglyfierce. Original literature websites must constantly improve its competitiveness, andmake positive change for external and internal environmental to adapt to thecompetitive.Therefore, the study of China’s original literature website competitivenessevaluation is very necessary.This paper bases on the theory of the competitiveness of enterprises, extendingthe original literary website competitiveness connotation, characteristics andinfluencing factors. the main factors affecting Original literature websitescompetitiveness are social, economic, policy, technology and other sites externalenvironmental factors, original literary website resources, capacity, operation modeand other internal operating system. This paper selects the analytic hierarchyprocess(AHP) to construct original literary website competitiveness evaluation model.According to the analysis of Network literature and the other related websitesevaluation index, the paper selects the original literary website competitivenessevaluation index. The system includes first-level index as products, users, operators,capital competitiveness. There are also thirteen second-level index.Basis on the evaluation mode, the paper makes a comprehensive evaluation ofQidian, Zongheng, Jinjiang, Hongxiutianxiang, Zhulang. According to the results ofthe original literature website competitiveness evaluation system,the paper presents theoriginal literature website competitiveness strategy, such as:the literature quality,number of users, site profitability, brand and financing ability these five aspects, toformulate the countermeasure to the healthy development of the original literary websites, and provide some references for the development of literature websites in China,thus to enhance the competitiveness of the original literary websites.