An Analysis On The Original Literature Websites Under Media Sociology

With the rapid development of Internet technology, the network has become popular ways of entertainment, communication and learning, and an indispensable part of people’s daily work and life. Professional websites have grown continuously,conforming to the trend of the development of network. As part of professional websites, original literature websites have gradually become an important carrier of literature after years of development and have occupied half of literature reading.It not only changed the mechanism of traditional literature’s production, sale,publication and dissemination, but also brought great change in people’s consumption patterns,reading habit and accept psychology, creating dramatic social impact. Based on media sociology theory, this thesis, taking Jinjiang Literature City as an example, analyzed production, dissemination and consumption mechanism of cyber original literature from the author, audience, dissemination content and dissemination effect in order to reflect on development strategy of network literature.Introduction: Comb the development, new trend of network literature,summarize the research results under perspective of media sociology, sum up the shortage and highlight the innovation of this article. This part is divided into background of topic selection, research significance, literature review, core concepts and development of Jinjiang Literature City。Chapter one: Analysis on authors of Jinjiang Literature City. This part aims to comb the special cultivation mechanism of authors promoted step by step and predominantly female authors of Jinjiang Literature City, and analyze how Jinjiang Literature City to position themselves to get favor of female writers and readers.Chapter two: Analysis on audiences of network literature. The readers of Jinjiang Literature City are mainly female. This chapter mainly discusses the impact of female readers on development of websites from three aspects.Chapter three: Analysis on dissemination content of Jinjiang Literature City.Jinjiang Literature City mainly covers romantic and fan fiction. This chapter will analyze characteristics of romantic and fan fiction and unique network language of Jinjiang Literature City by the specific text analysis.Chapter four: Analysis on media propagation effect of Jinjiang Literature City.This chapter will analyze propagation effect of female website-Jinjiang Literature City from macro and micro level to promote better development by collaboration of print media and film media.