| Film, as a comprehensive art, has the congenital advantage of overseas cultural transmission.It’s a special and important carrier of the field of overseas communication. The spreading of Chinese films overseas plays a very important role in promoting the national cultural soft power and shaping the national culture. At present, due to the restriction of the communication content and channels, the spreading of Chinese films abroad haven’t achieved ideal effect. This article selects the data of2004-2013as a sample to analyze the cause of it.The analysis combines the theory with the specific examples.Using the proffessional and detailed data as support,it regards the spreading of Chinese films overseas as a complete communication process and on the basis of a thorough thinking and analyzing of the importance of the spreading of Chinese films overseas,the article dissects the limitation of the spreading of Chinese films overseas.First of all, through combing the Chinese films overseas, we can see that the content of the flims we spread aboad is mainly about Chinese traditional culture, national spirits,miserable history of China, the communication channels are mainly Chinese films overseas promotion company, film activities at home and abroad, held by Chinese government and international film festivals. Secondly,the article summarizes the communication effect through the box office sales of international film festivals,the co-production sales revenue of Chinese films,etc. Again, the article analys the existing problems in the process of Chinese films, spreading abrord. In this aspects,it mainly analyzes from three aspects, the macro-strategic planning, the construction of cultural values and the construction of creative ability. Finally,the article sums up some countermeasures according to the actual problems existed at present and provide some ideas and reference for promoting and spreading of Chinese films overseas. |
