Chinese Films' Abroad Spread Research In The Sight Of Cultural Soft Power

The overseas transmission of Chinese films is an important basis for observing the influence of Chinese cultural spreading to overseas,which marks the national subject is moving forwards to the world.Chinese films' overseas transmission is facing lots kinds of difficulty and confusing,when the nation is promoting its cultural soft ability.This paper is intend to analysis and summarize the Chinese films' overseas transmission of the past 20 years,to obtain the trend of Chinese films' overseas spreading and gain the advantage and the disadvantage to be avoid,so that get the suggestion for the development of Chinese films' facing to the word.In the first part of this work,the background and the significance of this paper is introduced,which is about improving the culture soft power by expand Chinese films' discourse power.It shows a system and overall analysis of Chinese films' overseas spreading by three ways,literature research?text research and historical research.The second part of the work is talking about the important contribution to building the national comprehensive strength of the culture soft power,what's more,it also gives a comprehensive summary of the concrete manifestation of Chinese cultural soft power and puts forward the important position in the culture soft power of Chinese films at the same time.Films,a most powerful mass medium,is playing an important role in international communication by the movies ? documentaries ? animation and other specific programs.The national historical tradition?contemporary style?social norms?customs and other cultural representation of a nation,and the mode of thinking?value orientation ? the mainstream belief emotion cognition judgment and other cultural connotations deep in the country are fully reflected in the overseas transmission of the movies.In this symbiotic culture and media era,media has become an important carrier of a national initiative to spread the national culture,and show a great influence and communication ability.The third part presents an analysis of the selected samples of the past 20 years' production of Chinese movies,which is a China's Film Awards in the international situation and overseas broadcast of the box office data collection and summary,to analyze the situation and the trends of future development.The following part shows the author's opinion about improving the softpower of Chinese films' overseas spreading.Although China is the world's largest consumer of the film,but the he international communication and influence of Chinese film need to be improved because of cultural differences,the strength of production,marketing channels and other reasons.In a word,this paper tries to analyze and study the realistic proposition from the perspective of communication content ? channels ? effects and the acceptance of audience,by the way of combination with historical experience ? empirical research and data survey.