The Study On Terminal Stores Display Design Of Ladies Clothing Brands

As "brand consumption","experience economy" bandwagon swept across the wholegarment industry, such as simply paid attention to the quality of the goods itself is not satisfythe brand’s long-term development. The role of the terminal display is not only a visual enjoy,more of the culture of brand communication and play a key role. It will need the designer tostuty the characteristics of the brand terminal stores and display technique. On the one hand,the purpose is to do the contrast research of the lady clothing brand terminal stores display,refining the general theory, to form the feasibility of the theory to guide practice. On the otherhand,it is to promote the brand display design personalized development, meeting the needs ofconsumers and the market.In this paper, research on ladies clothing terminal stores display design, the focus is on theircommonness and individuality, and practical guidance. Due to the terminal stores display designitself is a multi-disciplinary knowledge blend of aesthetics, color science, psychology, marketing,and so on. So, in this paper, using interdisciplinary and comprehensive cross disciplineedge,research methods of case analysis,, to comparative analysis and summary inductionextracting ladies clothing terminal stores display the general commonness and individuality ofperformance, and to form the basic theory to guide practice in general. Specifically, first of all,through the investigation and accessing to relevant information, the concept of ladies clothingand characteristics, the concept of the terminal stores display, development course, and theinfluence factors of the terminal stores display ladies clothing, basic elements and principles.Then research terminal display design in detail systematically of the five big ladies clothingbrands (Ochirly, Five Plus, EIFINI, ESIGNICE, CHIU SHUI), comparing and summarizing theexpression and the similarities between the two factors of technique, and the performance ofthe personality. In case to form the basic theory to guide practice commonly, enhancing thebrand image of terminal stores.