The Research Of The Application Of Identity Design For The Internet Fast Fashion Brand

In the current market form of "eyeball economy", the mass are receiving all kindsof information constantly. People’s aesthetic gradually become fatigue,pursuing the“SIMPLE LIFE”. Digital Media led to the change for graphic design, as a newrevolution of deconstruction. Science and technology have changed our life. Because ofvigorous development of new media, people can enjoy the funny of smart phone andpad. As the users, people have more and more requirements for function and interfacedisplay.Currently, the competition between brands is no only depending on products, butalso focusing on the different imagination. This difference is appearing on the VisualIdentity of brand`s image. It draws a couple of recognizable features of brandpositioning. By reason of the strong business competition in the ELECTRONICMARKET, Design for fast fashion brand`s VI tends to be more simple and easilyunderstood.Simplicity Visual design for fast fashion brand has already been appreciated in thesight of mass. Image of brand behind the simple style is the rich meaning. Deleting theconfusion the elements of visual identification means that people must deal with lessinformation. Consumers will focus on key message. Simply design for brand image,makes the consumer have a quickly speedy communication and same feeling with brand.Then,stimulating the user’s curiosity in a short time and affecting consumer`s buyingdecision. To realize brand expanding, meeting the competition leisurely. In this paper,through to the research on the visual design of fast fashion brand online—image,exploring the innovation way and application strategy.With the theory of innovation inthe design of brand image and practice...