Talk About The Application Of Visual Touch In The Design Of Brand Visual Image

Human beings mainly use vision to understand the world,and use touch to feel the world.After accumulating tactile experience,people can roughly judge the tactile sensation of an object by its appearance texture and material.Touch is not only an important way to lead us to feel the world,but also a psychological need.People use five senses to understand everything around them from multiple levels and angles.Once there is a sense of absence,it will not only make us feel boring,but more importantly,it will lead to our psychological imbalance.With the continuous development of electronic technology,people spend much more time on electronic screens every day than in the past.They greatly improve the convenience of our life,but also bring some problems.The smooth electronic interface makes our tactile experience relatively less.Therefore,the integration of visual and tactile design into the design is not only an upgrade of the design works,but also a humanistic care for people.Graphic designers can also consider from the perspective of multi-sensory experience,such as creating a better visual image of the brand,and mobilizing more sensory experience on the basis of vision,so as to make the visual image of the brand more three-dimensional and make people have a deeper impression on the brand.This paper starts with the factors that influence the visual and tactile experience to understand what brings us the visual and tactile experience,and discusses their influence on the visual and tactile experience from the aspects of material,color and cultural background.Then,it lists out the visual and tactile building methods that we can apply in the field of graphic design,so that we can apply them in the design work in the future.It also selects several classic cases for detailed analysis.Finally,from the development of network visual art as the main line,understand the changes in visual and tactile experience in the same period,and analyze the impact of the development of network visual art on visual and tactile experience.Designers can enhance the brand competitiveness and enhance the brand image by controlling the visual sense.At the same time,I also hope to have good interaction with the public in this way to achieve emotional communication and resonance,so as to win the trust of the public.