The Research On Chinese Neologism Clusters Of Cosmetic Advertising Language

This paper selects the new words and word groups in cosmetic advertising language as the object of study over the past ten years, the object of study is mainly from the magazine of Ray Li. The main features of the subject are that the new words and word groups have a common morpheme. This paper will discuss comprehensively the new words and word groups of the cosmetic advertising language from four aspects through observation、description、dissection and analysis, for example, the structure and features、the semantic changes、the reasons and the trend of development. The paper deeply describes and analyses the semantic changes about the5groups of the new words and word groups, through using the componential analysis、the theory of semantic field and the dynamic word color theory. This paper obtains the word formation rules and mechanisms about the new words and word groups of the cosmetic advertising language from the inquiry and will make a judgment about the trend of the development of the future. In order to provide supplementary role for the development of the language, at the same time can regulate advertising language.The first chapter:This paper review the new words and word groups of the past and present the opinions about the definition of the new words and word groups, and then elaborate the meaning and purpose of the topic. This paper holds that there have been many studies of the new words and word groups although, but for the research about the massive production of new words and word groups of cosmetic advertising language is still blank, so this paper will study it. This paper will discuss comprehensively the new words and word groups of the cosmetic advertising language through observation、 description、dissection、analysis and the componential analysis、the theory of semantic field、the dynamic word color theory.The second chapter:In this paper, the new words and word groups in the cosmetic advertising language is studied mainly from two aspects. A classification is from the angle of structure type of word groups, then, the chapter will summarize the characteristics of the structure of the cosmetic advertising language. There are two kinds of main structures in the characteristics. One is Partial structure which is used for decorating; another is Verb-object structure and Compensation structure which is used for action. On the other hand, the classification about the same morpheme of the new words and word groups of cosmetic advertising language, which mainly include two types of roots and affixes. But the word-formation which is the root as the same morpheme is still foundation which can produce the new words. This paper will explore the nature and the internal structure, and then seek the formation rules through the explanation of the above two aspects.The third chapter:It will analyze the meanings of the five groups of the new words and word groups, for example, the "zhen" as the common morpheme、the "shui" as the common morpheme、the "bai" as the common morpheme the "tou" as the common morpheme and the "ying" as the common morpheme. It will find the process of the changes about the ancient and modern semantics from the diachronic perspective. It will explore the differences between the new words in the internal word groups.The fourth chapter:It will analyze the reasons which cause the new words and word groups of the cosmetic advertising language to emerge from the two aspects of advertising language and social environment. It is not only affected by the impact of Chinese analogy mechanism, but also be affected by the novelty of the characteristics of advertising language.The fifth chapter:It will make a judgment about the trend of the development of the future for the new words and word groups of cosmetic advertising language. It not only find that the number of word in the group will continue to increase, but also find the use of probability of archaic words as the new words will increase.The sixth chapter:It summarizes the process of argumentation in this article, and summarizes the views of the paper.