Study On Development Strategy Planing Of Beijing Xx Hospital

Along with the reform and transformation of our medical market, establishment of the economy market mechanism and China accession to WTO, our traditional medical competition pattern, hospital location and operating management had experienced great changes. Medical industry had already changed from a single public ownership to public ownership as the main part, public hospitals, hospital, joint ventures hospital and other forms of hospital competitive landscape. Foreign medical institutions are preparing to flood into our domestic market this year. This also lead to more fierce competition in domestic medical market. If Beijing XX Hospital wants to control the medical market development direction, explore more medical channels, and create technology innovation, he should come up with a feasible operation strategy goal by introducing the strategic development planning so as to win the initiative of medical market.Beijing XX Hospital development strategy mattered to overall development and long-terms interests also belongs to the overall planning, control and implementation process of his top management. This paper is taking Beijing XX hospital development strategy planning as the main line and introduced the strategic planning methods and process through below aspects.Firstly, by introducing the strategy management theory, development strategy and strategy planning theory etc., the author analyzed and gained more support information for further Beijing XX hospital strategy planning background information;Secondly, the paper introduced the special features of medical industry, and then after analyzed the industry developing situation and future trend. After that, the author got the analysis of the SWOT matrix to provided more background support Thirdly, paper discussed Beijing XX hospital development strategy analysis, and determined the development of hospital strategic goal, as well as formed the hospital clinical departments of business marketing strategy, finally established Beijing hospital in medical market in the core competitiveness;At last, the author would like to make sure that Beijing XX hospital strategy implementation solutions and control method, which should be adopted various policies and measures by using talent strategy, service quality strategy, culture strategy and resources integration strategy.In this paper, the author adopted the knowledge of modern management and strategic management theories, combine Beijing XX hospital actual situations of hospital strategic research, the theories and practices, Beijing XX hospital had developed a set of development strategy system, also pointed out the development direction of the hospital development direction for future long-term development, which of important guiding significance and practical effect.