Business Model Case Study Of Personal Ferr Genetic Test Project

From the end of the twentieth century, The innovation of Science and business model make our world a dramatic change, this thesis is an Research of the two factors additive effect through the real case. According to McKinsey&Company’s disclosure, in2008, up to$145billion of drugs without any efficacy on patients in$292billion prescription drug consumption in USA, there are10million people died of inappropriate prescription drugs in the United States each year. Nowadays, we will be able to avoid this kind of tragedy through advanced gene technology----patients will have genetic inspection before treatment, in order to know whether this drug is suitable for them, and then to choose the appropriate treatment, it will be able to reduce the risk of medication greatly."Free Gene Inspection" project is the combination of the gene technology innovation and business model innovation--more people will benefit from genetic testing through free business model.This thesis attempts to Investigate how to capture the opportunities in the period of high-tech breakthrough, how to select the "business model" according to the market environment, as well as how to design and implement the free business model by studying this real case.In this thesis writing process, the author conduct a long time survey in this company. This thesis adopt a large number of descriptive statistics and tabular comparison. shows that accompanied by scientific and technological development, the innovation of business model can bring a huge Updated force. This thesis also could offer research material for Combination of high-tech development and business model innovation.