A Case Study On The Evolution Of M Group's Business Ecological Model

Driven by various factors such as aging population,consumption upgrading and increasing health demand,China's medical and health industry is facing a "golden decade".At the same time,the third-party image center is booming under the combined effect of policy environment,talents,capital and other factors.However,as a new thing,the development of the third-party image still lacks effective model reference.In such an environment,M group has developed into a chain medical imaging group with a certain influence in China in just five years.The development of the third-party image is affected by many factors,such as national access policy,medical insurance policy,upstream manufacturers,etc.it is in a complex business ecological environment,and a single operation mechanism cannot meet the requirements of its diversified development.How to update the third-party image quickly and effectively under the changing business ecological environment is the key to the success of the third-party image.Taking M group,the leader of the third-party image industry,as an example,this paper analyzes the evolution process of its business model using case study method,combing and verifying the evolution mechanism of its business model in the ecosystem.The main body of this paper takes the business model and ecosystem theory as the starting point,describes the business model adopted by M group in different development stages in detail;the case analysis part combs the research on business model and ecosystem by domestic and foreign experts and scholars,extracts the case questions,compares the characteristics of M group in different periods from multiple dimensions,and based on the theory of elements of business model It analyzes how M group successfully develops the corresponding business model in different periods.This paper discusses the ecological characteristics of M group's business model,the key factors of its implementation and the impact on the development of the enterprise,this paper analyzes M group's business ecological model in the future image service field,in order to find the way of business model innovation in the medical image industry under the new environment.