Investigation Of LED Media Fa(?)ade For Commercial Architecture

Media fa ade plays a more and more important role with the development of thecity and the economic. The visual image of the architecture produced by the mediafa ade through the technology of the sound, the light and the electrical is much moreattractive than its original fa ade. The new city landscape is constructed by theimagination and the information of the architecture. The technology used for themedia fa ade is continuously developed and innovated. The media fa ade is thecombination of the architecture design, the media design, the digital control, themulti-media content, and the interactive technology. Media fa ade boom thearchitecture and the city culture. But there are few theory studies for the detaileddesign and technology method of the media fa ade. The systematic application studyand paper are not so many especially for the media fa ade in the commercialapplication and the application of the LED illuminating and display technology in thecommercial media fa ade.A lot of famous media fa ade cases of both national and international are studiedin this paper. Through the picture and typical fa ade design, the relationship betweenthe media fa ade design and the technology to realize the media fa ade is analyzed.The design ideas of the current media fa ade and their corresponding technologymethods, including the LED illuminating technology, the control technology, and theinteractive technology are analyzed. The design principle of the current media fa adeis summarized. The initial evaluation system is built for the current media fa ade toexplore how to better apply the high advanced technology into the application of themedia fa ade and the design idea and method are proposed. The design andtechnology methods of the famous commercial architecture are analyzed and thedevelopment requirements are proposed to provide the direction for the futurecommercial media fa ade.The media fa ade project of the K5Wanda Plaza in Wuhan the authorparticipated is emphasized. The architecture expression method of the light media are analyzed to clarify how to enhance the architecture effect by the organic combinationof the light and the fa ade, the two layer media wall in the night, and the pixel ballbulb process. The visual uniformity of the architecture surface which has bothdifference and interaction are formed to deliver the colorful media expression. Thecontrol system of the DMX512protocol is analyzed, which guarantee the operationreliability of the lighting system in the complicated environment. The relationshipbetween the LED illuminating technology and the fa ade design is detail clarified andthe relation between the cost and the fa ade effect is analyzed.The graduated design project of the platform method of the lighting and thedigital media interface are deeply investigated. The screen design of the interactivemedia wall, the screen image effect, the modular pixel structure, and the mediacontrol system and functions are analyzed.The purpose of this paper is to summarize the design principle and technologymethod of the current media fa ade and the value and meaning for the development ofthe architecture and the city economic through the above study and analysis. Thedevelopment trend and opinion are proposed for the future media fa ade, especiallyfor the media fa ade in the commercial architecture, e.g. the functional medium, theinteraction of the human and the media fa ade, the application of the internet of thethings in the media fa ade.