| With the progress of the times, science and technology change rapidly, the rapid development of economy,Kitchen appliances market in China has been in very wide range. With more and more kinds of kitchen appliances, The consumer demand has more and more rising. Similar products in the market competition has become increasingly fierce, The competition between enterprises has been to quality of products, competitivetransition function for consumer satisfaction competition. Humanized design concept and the design of accurate positioning of the role of natural highlights. In this paper, domestic ice making machine as an example, through the research activities on consumer behavior, values,consumption patterns and product usage models lifestyle related content, to understand his real demand. Lock the target consumer, production to adapt tothe demand of products and provide appropriate service, is an important condition to lead the market to stimulate consumption. At the same time,because the ice making machine in the use of the majority of our industrialand commercial ice making machine market, domestic relatively less.Therefore, through the research of consumer lifestyle and implement design and market development of humanized design of household ice machine is very important.The humanized design as the main idea, find the direction of product design,then carries on the analysis more reasonable to household ice machine. This paper analyzed the background, purpose and significance of research and design of household ice machine based on the investigation of life forms,human application, in the design in the field of development trend and the general theory and method, through research and analysis of consumer lifestyle theory, pointed out the significance and effect of humanized designfor the design of household ice machine through the analysis of the relationship between; the development of consumer demands and ice makingmachine and its design trend, predict the future direction of development of household ice machine; and according to the current economic situation in China, the distribution of the user needs of life and consumption level of different users, will be divided into high-end crowd, the crowd in the end andlow-end crowd three, again the representation of the typical user analysis andlife situation, analyzes and summarizes six kinds of representative populations,respectively, according to the characteristics of various populations ofdesigned six kinds of Domestic ice making machine. |
