Zhongshan Guzhen Town Lighting Industry Logistics Platform

In recent years, the modern logistics is one of Country focus on the development ofstrategic industries and it is more and more brought to the attention of the government,the logistics industry and companies. Especially the rapid development of Third-partylogistics in China. It provides the service strategic alliance and partnership which it ismore integration and long-term change between customers and users. Especially in theservice chain project extends continuously, the specialized service ability is more andmore strong aspects has shown positive development, for the logistics service content,the logistics enterprise management mode have been changed in all respects. And thesechanges have a profound historical significance. But for long term attached to challengetraditional freight forwarders foreign trade business, smaller and smaller living space,and forwarding industry between the increasingly fierce competitions, profit marginsare limited, traditional freight forwarders business faces a difficult point.Zhongshan "One Town，One Product" industry cluster features, which the GuZhenTown is famous "lighting capital" of Zhongshan, has became one of the world famousprofessional lighting market, and is the largest professional lighting production Baseand wholesale market, the annual output value of over one hundred billion Yuan. Theancient town of the third-party logistics is developed in Guzhen Lighting industrycluster based on the rapid development of these years, but there are also existingphenomenon of "small, lack, weak, scattered”, small-scale, less-service function,value-added services is weak relatively backward logistics information management,logistics management and circulation system is divided, logistics enterprises seizureof the bill of lading, escaped fled vicious competition, facing a huge crisis of confidence.From the Guzhen Town of the existing lighting logistics-oriented development, andguided by the demands of logistics, and analysis using the SWOT method to GuzhenLighting logistics platform, in view of the symbiotic relationship Lighting regionaleconomy and regional logistics come to the necessity of building a town lightinglogistics platform. The six construction system of the logistics platform strategy，including the logistics platform operating facilities, the information systems, the modes of transport management, the control center, the human resources management, and thecredit system. Especially for the information system construction, proposed a practicalmode of order management, warehouse management and customer service informationsystem. For the Logistics integrity issues, the author put forward ideas to establish creditsystem of the Logistics platform, and full of confidence to our logistics platform，butalso cultivate confidence in the integrity of the logistics companies，it will has a greatrole in promoting of Guzhen Town lighting logistics market.The paper chooses logistics platforms as research topic is reason that: the analysisof the existing mode of operation of the Guzhen Town of logistics and logisticsdemands, and building a lighting logistics platform building strategy，so as to promotethe large-scale economic development of the Guzhen Town lighting products.