Buds Mountain Bamboo Products Package Design Research

Buds mountain bamboo products Package design researchZhejiang Shan yaya Foods Co., Ltd. is located in China Buds famous Bamboo-Anji,belonging to the Sino-Japanese joint venture, East-Food Co., Ltd.’s. Buds mountain bambooproducts are imported from Japan, processing technology, coupled with its unique geographicalenvironment, so that in bamboo products competitors in a dominant position. Buds mountainbamboo products packaging design, which is the author of a real issue, followed by the high-end(Sino-Japanese joint venture), addition is required to play the author himself, which has a strongacademic. The purpose of the research is a survey on bamboo products packaging, comparedwith similar companies, the mountain Buds bamboo products packaging design, enhance andimprove the corporate image. Packaging belongs to the entire business enterprise productmarketing aspect, representing the corporate culture, but also to convey the local traditionalculture, is significant.Anji has a long history, has the world’s most complete varieties, the largest bamboo park-Anji bamboo bamboo Exposition and showcase the history of civilization the only Chinesebamboo museum. In this paper, investigation and analysis of research methods, researchenterprise itself, culture, business competition, literature reading, target market，clear their maintask, all the research through the packaging in the form of intuitive unfolded. The first stage,from September2012to December2012: identifying research topics, complete opening report.Learned from the first phase, the subject of ’source’ for the local traditional snacks ’mission’ is cutfrom brand planning and ultimately presented to the outcome of the packaging. The second stage,from January2013to July2013: Through research conclusions. Conclusion: Through researchand analysis to identify the threat of thunder shoots point: low price, brand promotion maturity.Mountain Buds chance points: Mountain Buds shoots quality assurance-Japan importedprocessing technology to ensure the natural taste. Color registration, graphic source and design.The third stage, from August2013to December2013: consolidation of research results, andmake graduation design.From the perspective views of the mountain Buds bamboo products packaging designmapping business development process, record companies and innovative products dribs anddrabs; better with high artistic standards and collection value, it implies a designer’s uniquecreativity and artistic style.From a research perspective, said Hill Buds bamboo products packaging design must beretrieved was the most popular, the most typical, but also the most attractive, appealing culturalsymbols as carriers of information dissemination, reflect prevailing local socio-political,economic, and traditional culture. Through its systematic and comprehensive study on the Anjibamboo products can deepen knowledge and understanding of its design to promote practices onpackaging design has some practical significance. This is the significance of this study lies.