Uses Re-design Method Of Creating Brand New Images To YanDi Shengyaun Spirit’s Overpack

The Yandi culture as the cornerstone of the Chinese civilization, is the source of traditional Chinese culture and an important part of it.Hunan Yandi Wine Co., Ltd. by Yandi buried in-Zhuzhou, Hunan, vigorously develop the Yandi culture as the background of the corporate culture and products. Recent years, with the rapid development of the domestic wine market, The Yandi Shengquan spirit as Yandi Wine Co., Ltd.’s a classic spirit, also need to keep up with the trend of the times, untimely introduction of a new image of building brand packaging re-design.The thesis is divided into three chapters discuss the re-design of the program the Yandi Shengquan spirit packaging. First, the analysis of the existing market positioning for the brand. The Yandi Shengquan spirit belongs to the localization regional second-and third-tier liquor brand in Hunan Province, re-design intends to shape the new image of the brand, making the well-known first-line liquor brand in Hunan Province. Secondly, the use of a comparative study method to analyze the advantages and disadvantages of the Yandi Shengquan spirit in the original packaging design, determine the positioning of the packaging design. Including:packaging quality division; The selection of materials and processes; re-design of the packaging and decoration box to determine; logo, standard color and picture elements. At the same time, increasing the reduction, environmental protection new design concepts, methods and means.The possible problems in the design are the following:First, the paper load-bearing cartridge is not strong, the weight of the bottle bottom of the box will have some pressure, the solution adopted in this single layer corrugated pad in the bottom of the box in order to reduce the impact. Second, thicken paper in creased toughness, the possibility of gum attached to cardboard to reduce broken. The pearl special paper in the use of the process will wear, use the envelope to reduce the pearl off. The research and design practice, can promote the development of regional economy and regional product, more can offer effective reference for enterprises.