Application Research Of Regional Culture Features On Pu’er Tea Packaging Design

With the significant improvement of people’s life, people pay more and more attention to their body’s health. Pu’er tea is the large-leaf species, which is unique in Yunnan. It is formed by fermentation process. It can not only lower blood pressure and fat, reduce risk of atherogenic effect, but also lose weight to make body fit. Thus, more and more people are favorite on Pu’er tea. The packaging design of Pu’er tea reflects the regional image, thus, its packaging design is different from other products. In addition to meet the general requirements for Pu’er tea, the packaging should highlight the regional culture features where Pu’er tea grows. Through tea market investigation, the packaging are varied and uneven, which is not really showing the product and culture value. In theory, the researches of the regional culture features on Pu’er tea packaging design are relatively rare, thus, this thesis specifically investigate this aspect.This thesis regard modern packaging design theory as a guideline, using field survey, questionnaire studies, comparative law and case analysis. Firstly, the regional and cultural characteristics of Pu’er were analyzed, and the regional culture features of growing area and cultural characteristics were summarized. Secondly, the present situation and problems of packaging design on the regional culture features were analyzed based on the market investigation. The basic principles and design form were investigated based on the regional culture features. Then the packaging elements, such as pattern. color, font, modelling and materials were investigated under regional culture features. The methods of regional packaging design were summarized. Lastly, based on the regional culture features were proposed,"Na Sister Tea" packaging design was as an example to demonstrate the rationality of the research. On this basis of this study, hope to provide a reference for future Pu’er packaging design, and to promote the development of other Yunnan native packaging design.