The Research On Relevance Of Brand Loyalty Of Fashion Brands And Design Style

Garment industry has developed rapidly and the competitions were iferce. How to get anumber of consumers who keep the brand loyalty for a long time has become the key of runninga brand.The issues of brand loyalty and design styles has discussed a lot by the experts and scholars,and the research which aim at the unique environment of apparel industry has been study deeply，and the link between the brand loyalty of clothing brands and design style has also beendiscussed widely. This article based on the character of apparel industry that changing quickly,and make design style as a starting point exploring how to get the customer’s brand loyalty, andhow to maintain the brand loyalty. And also describing how to build the contact between theapparel brands and consumers, pointing out another path to maintain the brand loyalty.This article aims to comb the relevance of the brand loyalty and the design style, and pointout the importance of the link which between brands and consumers. While, this articlecombined the theories and the practical cases to discover a new perspectives and theoreticalreference for such studies.