The Study On Fashion Design Of Ladies Clothing Brands

As an important category of clothing stores, Ladies clothing is getting more and more popular in the domestic markets in recent years. The number of ladies clothing brand is gradually increasing. The number of consumers whose age range in a large span is also on the rise. So far the research about ladies brands have mainly focused on brand management, marketing strategy, visual style, culture and location, but less on fashion design. Therefore this article has a minute and systematic study on the clothing fashion design and related elements about five ladies clothing brands in stores (fairyfair, ayilian, GOELIA, Ochirly, and Five Plus). It is in order to provide theoretical basis and application reference for future Chinese ladies brand clothing design, brand related elements and fashion design coordination. This paper uses the theoretical knowledge of brand management, aesthetics, psychology, marketing and other related disciplines. It adopts various research methods such as the interdisciplinary research method, literature reference method, market research method, comparative analysis method, analysis induction method and others. The study contains as followed:1. It explains the category, history about ladies clothing. It also give the reason why ladies clothing is getting popular in today’s society. This can laid a solid theoretical foundation and provide complete historical reference for contemporary ladies brand study.2. It introduces and analyzes the five ladies clothing brands related elements.3. It analyzes the five ladies clothing brands design from the style, fabric, color, symbol and other several aspects at full length.4. Comparing the clothing design of the five ladies clothing brands, this paper focuses on the symbolic design, general and character design points. So then it summarizes the generally applicable design methods and personality shaping methods. 5. Showing the related elements of the five ladies clothing brands, it studies the relationship between the brand clothing design and the related elements. This provides reference for future domestic ladies clothing brands.6. By using the design methods given above, considering the survey questionnaire, this paper designs a simulated scheme for ladies clothing brand.to confirm how to create a new brand.