Research On Outdoor Style Fashion Trend Brands

Outdoor sports and the related apparel industry have evolved and evolved for hundreds of years since the birth of the West.Increasing living standards have made people have higher needs in both material and spiritual matters.With the rapid development of social networks,the admiration of outdoor sports in European and American countries has gradually affected all parts of the world,and the wind of outdoor sports has begun to extend from the niche to the daily life of the general public.Young people chasing trends are eager to have a stylish and beautiful external image while participating in outdoor sports.It can be said that the trend of outdoor sports has greatly affected the popularity of outdoor styles.For each individual,the choice of clothing and the way of matching it are the external manifestation of self-fashion taste and aesthetics.However,under the seemingly diverse personality expression of the current era,it is full of similarities and "hit shirts".Behind free choice is the subconscious drive of brands and styles.Trend culture and outdoor style took root in Europe and the United States,then developed more diversely in Japan,and eventually became a global trend.Not only has it directly affected the fashion design requirements of the outdoor sportswear industry,but outdoor style design elements have also begun to appear in fashion brands.On the one hand,people's demands for fashion trends that are more functional than outdoor wear in the outdoor environment are becoming stronger,and professional outdoor sportswear brands have more specific fashion awareness;on the other hand,fashion trend brands continue to break the dimension wall.The field of outdoor sportswear draws fresh outdoor style elements and uses them in product design.The culture takes the clothing brand as the carrier,and the diversification of artistic thoughts promotes the mutual influence and blending of various clothing art styles."Outdoor",in the form of an abstract style,gives new design inspiration to fashion brands,builds new fashion trends,and has influenced the creative inspiration of many global fashion brands and designers.This article takes the origin of the development of outdoor sports as the historical background and explores the development of outdoor sports apparel.Based on the differences in the intensity of the sports items targeted by outdoor sports apparel,the design elements of outdoor sports apparel are analyzed,the formation factors of outdoor styles are explored,and the definition and development of outdoor styles are explored.From the perspective of social culture,market environment,and design thinking,a comparative study of Chinese and foreign outdoor style fashion brands.Based on the study of visual language theory,the characteristics of outdoor style are summarized from the types and design methods of outdoor style.Finally,this article based on the research results of outdoor style fashion brands as the theoretical basis,and applied it in design practice.