Tourism E-business Of Background Of Zhoushan Marine Tourism Study

In recent years, electronic commerce for the convenience of its unique acrosstime and space has been more and more people’s attention. Constantly adjust,zhoushan Marine tourism electronic commerce as a new way has brought new hopefor zhoushan tourism workers, also brought new opportunities for the tourismdestination. Zhoushan as ocean islands distriction is one of the tourism industry as apillar industry of the city, in the future of tourism development, improving andupgrading the tourism electronic commerce is very inmportant.This article from theperspective of industrial convergence exploration of zhoushan Marine tourismelectronic commerce development process and forms, including the merger ofzhoushan Marine tourism e-commerce industry product marketing changes, how tobring the resources of the tourism industry restructuring, integration with tourismtalents demand configuration change, the further integration of zhoushan destinationscenic spot and technology by fusion, prompting technology changed the way ofzhoushan Marine tourism tourism, as well as the convenience of the fused brings newproblems of zhoushan Marine tourism.The paper discusses the application of diffusion of innovation theory zhoushanMarine tourism e-commerce in the travel agent and the spread of the hotel industry,and reflections on diffusion is proposed. In addition this paper refers to the electroniccommerce in consideration of all can improve the connectivity of internal and foreigntravel agencies (connectivity), which can be improved between tourism enterprises,tourism enterprises and suppliers, tourism enterprises and tourists between theexchanges and trade, improve the enterprise internal processes, enhance knowledgesharing "means of advanced information technology. The target requirement is foundunder the background of industrial convergence of tourism e-commerce innovationpoint, and according to the characteristic of zhoushan Marine tourism electroniccommerce construction to make the correct path choice, in order to adapt and promotethe continuous development of zhoushan Marine tourism.