Studies On Sustainable Development Of Marine Ecological Tourism In Rongcheng

Marine eco-tourism has gradually become a key component of the marine economy.and the role of marine tourism in stimulating the marine economy has gradually emerged.The development of marine tourism industry has attracted the attention of governments in coastal areas,and it has become the best choice to improve economic structure and strengthen economic strength.However,it is inevitable that due to the deviation of development strategies,the destruction of local ecological environment and over-exploitation of resources have gradually become problems Appeared and urgently needed attention and solution.Based on the current research on the development of marine ecotourism in Rongcheng,the countermeasures for the development of marine ecotourism in Rongcheng are put forward.1.Analyzed the main resources of marine tourism in Rongcheng City,and explained the situation of tourism resources such as Chengshantou,Chishan,Naxiang Sea View Area,Sangou Bay,and Jingdao.The characteristics of Rongcheng's marine tourism resources are analyzed.From the perspective of regional horizontal comparison,Rongcheng's marine tourism resources have a certain gap compared with Qingdao,and they do not occupy an absolute advantage compared with Yantai.From the perspective of the city,The overall tourism resources are rich,the scenic spots are well-ranked and well-known,but the branches are scattered,lack of coordinated development,and have not formed a strong tourism core force.2.Analyze the income of fishermen in Rongcheng City from 2015 to 2019,which has generally been an upward trend,and is currently 34,000 to 35,000 yuan per person per year.From 2015 to 2019,the wages of employees of Rongcheng Tourism Company also showed an upward trend.The average salary of employees was 46,000 yuan/person/year.The price of marine ecological tourism services and products in Rongcheng is analyzed.The source market was analyzed,and the analysis found that Rongcheng's marine ecotourism is attractive to most people.The most attractive thing is the island scenery and the island environment separated from the land.3.A SWOT analysis of marine ecological tourism discoveries in Rongcheng City was carried out.The advantages of Rongcheng's marine eco-tourism development are:superior location advantages,colorful marine eco-tourism resources,three-dimensional transportation network is becoming increasingly perfect,and Rongcheng's tourism brand is well-known;the disadvantages of Rongcheng's marine eco-tourism development:Lack of understanding,insufficient integration of resources,lack of branded products,inadequate investment in marine development,inadequate management system in marine ecotourism zones,and unsatisfactory marine ecological quality;Opportunities for the development of marine ecotourism in Rongcheng:Broad prospects for marine tourism,Rongcheng The improvement of the city's tourism soft environment,the development of modern service industries,and the transformation and upgrading of cities;Rongcheng's challenges in the development of marine ecotourism:Marine ecotourism is facing fierce space competition,and there is insufficient space for coastal coastline tourism development.Affected by the climate,seasonal tourism is strong.,Rongcheng's marine ecological tourism industry started relatively.4.Put forward the development ideas of marine ecotourism in Rongcheng,and put forward development countermeasures based on the status of marine ecotourism development in Rongcheng.First,strengthen the development and management of marine ecotourism,adhere to the same governance of the sea and land environment,and enhance the environmental carrying capacity of marine ecological scenic spots.Second,accelerate the optimization and adjustment of industrial structure,scientifically develop the marine ecological economy,and actively develop the circular economy.Third,strengthen marine ecological protection and construction Scientific use of marine resources for protection and promotion of the construction of special marine protected areas.Finally,we must pay more attention to the construction of marine ecological humanities,promote the construction of ecological cultural facilities,advocate the concept of green consumer culture,and establish advanced ecological cultural concepts.