The Research On Marketing Team Establishment Of GL Co. Ltd

The marketing team is the core of enterprise development, and construct a perfect marketing team is the direction of our long-term business. Marketing team building for modern companies, not only helps companies achieve development plan to expand their visibility, rapid increases in sales, but also help enterprises accurately grasp the market information, enhance the competitiveness of enterprises. Marketing team construction is to the actual marketing work as a starting point, through marketing interaction between team members, cooperate with each other, thereby creating a common marketing goals, hold the same values and ideals of the common groups, is not available or the modern enterprise missing an important force.According to the marketing team construction theory, combined with the relevant data of the research at home and abroad, on the foundation of analyzing the present situation of the marketing team GL limited liability company, using the analytic hierarchy process, fuzzy comprehensive evaluation method, select the marketing team, sales effectiveness of qualitative analysis and quantitative evaluation of the construction of marketing team marketing team members professional marketing team, integration and customer feedback index, found the GL limited liability company marketing team in the organizational structure, construction, personnel training and system construction are more serious problems, restrict the marketing team growth. In order to do the GL limited liability company marketing team construction work, from the five aspects of marketing team construction, organization and management, vision building construction member equipped, incentive countermeasures, realize the marketing team overall progress, enhances the GL limited liability company competition ability, to complete the enterprise development goals.