Research On The Evaluation Index System Of M Brand Marketing

With the continuous development of economic globalization,and the arrival of Internet plus "era,a variety of new media has gradually become one of the main channels to obtain information of the people,not only affects the development of the whole society,also affected the lives of people's basic necessities of life and other aspects,but also have a crucial impact on the enterprise's brand the traditional methods of marketing,marketing and marketing strategy can not fully meet the requirements of economic and social development,a lot of enterprises through the combination of the traditional marketing methods and the emergence of new media era of brand marketing methods,marketing has achieved good results,to promote the marketing field renovation and revolution.Based on a questionnaire survey of brand marketing strategy of M enterprises,this paper aims to find out the problems of brand marketing strategy of M enterprises,and try to put forward corresponding countermeasures.This paper is divided into six parts,the first part is the introduction,mainly introduces the research background,content,significance and the domestic and foreign research review and innovation;the second chapter mainly introduces the related concepts and theoretical basis,mainly including the concept of "brand marketing" "marketing strategy" and other related theories,the main application "the market marketing theory" and "analytic hierarchy process";and the developed countries of the brand marketing strategy for reference.The third chapter is the present situation of M enterprise brand marketing,including the analysis of M enterprise introduction,M enterprise development and enterprise honor,brand M brand marketing and M companies are business environment;the fourth chapter AHP to establish M brand marketing evaluation index system based on the method,mainly related to M enterprises brand marketing evaluation index system construction principles,M enterprise brand marketing evaluation index system of evaluation index weight,weight,M brand marketing quality evaluation empirical analysis etc.;fifth chapter is the perfection of M enterprise brand marketing strategy suggestion;the sixth chapter is the conclusion.This paper mainly adopts the comprehensive research methods such as literature analysis,analytic hierarchy process,comparative analysis and so on.It strives to comprehensively study various brand marketing strategies of M enterprises from different angles.The innovation of this paper is mainly reflected in the innovation of research methods,methods of analysis this amount by using AHP,and M enterprise management personnel interviews to determine the effect factors of marketing strategy for M enterprise,finally through the questionnaire survey to collect relevant information,to quantify the qualitative index,established the hierarchical structure model this is mainly based on the hierarchical ranking scale method based on judgement matrix,and then the level of single sort and sort of level,namely according to the calculation results of judgment matrix,calculated the same level of importance index to the top value of the index weight calculation results,the validity of the agreement must also be through test for the standard,analyze the weight data deeply,provide data support and ultimately improve the basis for M company's marketing strategy.