An Evaluated Study On The Competitiveness Of Ethnic Cultural Tourism Industry In Gannan Zang And Xishuangbanna Dai Autonomous Prefectures

During the process of selecting the industry structure, the tourismindustry is widely favored by everyone because of its low pollution, lowenergy consumption characteristics, so it obtains a high degree ofdevelopment. The study on the tourism industry is also becoming animportant issue which many scholars concern about. Along with theadvancement of the research, the academic circles gradually turn theirattention to the competitiveness of the tourism industry. They analyze anddiscuss the problem from many different perspectives.The development of the tourism industry bases on the rich naturalresources or humanistic resources, therefore, the study on itscompetitiveness can be divided into two aspects. As the important ethnicenclaves in China, the western region is focusing on the development ofhumanistic resources-dominated tourism industry. Taking Gannan TibetanAutonomous Prefecture and Xishuangbanna Dai Autonomous Prefectureas the example, in recent years, the development of their ethnic culturaltourism industry maintains a higher speed. But people in academiaalways want to ask the following questions: what factors affect thecompetitiveness of the industry? How is the industrial competitiveness ofthe two Autonomous Prefectures? How to further enhance theircompetitiveness of the industry?In order to answer these questions, this article begins with the discussion of the factors which affect the competitiveness of ethniccultural tourism industry. There draws lessons from the Michael Porterdiamond Model to analyze the factors affecting the competitiveness of theindustry for each of the two Autonomous Prefectures. Then there buildsan indication system to evaluate the competitiveness of ethnic culturaltourism industry based on the results of previous studies. Using thissystem, taking the statistical data of2011as the specific indicators,adopting the factor analysis method, there finally gets the evaluation andcomparison of the two Autonomous Prefectures’ ethnic cultural tourismindustrial competitiveness. Conclusions are as follows:Firstly, the differences between the specific factors which affect thetwo Autonomous Prefectures’ ethnic cultural tourism industrialcompetitiveness are significant. But at abstract level, there both includesfour aspects, such as the production factor conditions, the demandconditions, the industry environment conditions and the enterprise’s owndevelopment conditions.Secondly, in2011, Gannan Zang and Xishuangbanna DaiAutonomous Prefectures each has its advantages in the three dimensionsof competitive strength, competitive supporting force and competitivepotential of ethnic cultural tourism industry. But the consolidatedcompetitiveness of Gannan Autonomous Prefecture is slightly better.