A Case Study On Marketing Management Innovation Of Shijiazhuang Yiling Pharmaceutical Company

At present, the private pharmaceutical companies will use the method of knowledge management to the marketing management, to good effect on the overall operation of enterprise marketing management and enterprise development. Through in-depth study of the case of marketing management Shijiazhuang Yiling pharmaceutical company, and got the conclusion is:in the face of enterprises the impact of unfavorable factors in competitive business environment dynamic, knowledge management method, delay plays an important role and extension, in the management of marketing knowledge acquisition, sharing, application, create, produce aspects of the value for the marketing and management performance improvement and construction of enterprise knowledge capital plays a certain role. In this case the Yiling pharmaceutical company in the application of knowledge management methods, the implementation of innovative development strategy from many aspects, so as to effectively promote the enterprises to solve the development problem of marketing management, enhance the core competitiveness of enterprises, improve product market share. For the construction of sharing and internal knowledge degree with internal adjustment and improvement of enterprise marketing management efficient and gradually improve the enterprise knowledge base, knowledge and innovative marketing talents will improve the power to the enterprise marketing knowledge base, will contribute to the improvement and innovation of marketing management system, help to enhance the quality of service marketing. Through the case analysis that, in the enterprise the pursuit of knowledge management and deepening process, knowledge management system development and the enterprise marketing management ability development two aspects of the dynamic interactions and favorable influence, many aspects of enterprise competitive advantage will be fully embody. As the level of enterprise knowledge sharing and application of enterprise knowledge capital value increase, will be able to bring more profits to enterprise, so as to achieve marketing objectives and customer value the expected.