Flower Tourism Product Design Of Changzhou City

With the increasing demand of individualized Tourism, Flower tourism development appears more and more wide future in the global scope, plays more and more important role in the whole tourism industry. Study how to do flowers travel articles, to promote the organic integration of tourism brand, tourism economic benefits and ecological, cultural and other social benefits, promoting has important practical significance to the healthy and sustainable development of economic society.In this paper, using literature analysis, firstly the present development situation of domestic and international flower tourism industry are summarized and analyzed, to explore the flower tourism of domestic and foreign scholars studied at home and abroad, found that the flower tourism research focus or flower tourism origin, or flower tourism development connotation, or regional influence flower tourism development factors, or flower tourism social impact, research ideas, research from the perspective of multiple open wide. Through the analysis and comparison, this paper chooses the comprehensive analysis of existing research results, to explore a new starting point for the main idea of the thesis.In this paper, the choice of flower tourism resources from the regional conditions, to fully tap the local chronicles of Changzhou literature, make full use of statistical resources of Changzhou City Tourism Bureau and other relevant departments, to tease out the development of Changzhou city flower tourism, presents the composition distribution, Changzhou city flower tourism resources, step by step analysis of Changzhou city flower tourism development the deep connotation and the important value of flower tourism Changzhou cultural life level of ascension. At the same time, this paper focus on the first hand data collection, collation, analysis, through on-the-spot investigation, with the help of the questionnaire, based on objective data as the basis, to carry out an objective analysis and pointed out the existing achievements in the development of flower industry in Changzhou of Changzhou city flower tourism provides a strong industry support, but from the perspective of tourism development, Changzhou city flower tourism is still at the starting stage, whether it is the floral resources reasonable planning, effective integration of resources, the regional influence of flower tourism products are clearly has a problem, need to face and solve for good. In order to explore the way as the breakthrough point, has summed up the importance of Changzhou flower tourism product design and development of Changzhou flower tourism development, so as to analyze the design of flower tourism products in Changzhou City, a scientific and reasonable is the Changzhou city flower tourism industry into the most normal, and constantly improve the selection.Due to the regional influence of Changzhou city flower tourism is weak, the lack of success of flower tourism product design. Therefore, this paper focuses on the analysis of the Enlightenment of Changzhou Wujin eighth China flower exposition of flower tourism product development. On the one hand, the city held a large national convention to the city tourism planning, publicity, reception and service, emergency treatment and provide rich experience; on the other hand, the first hand data collection of Changzhou Wujin eighth China Flower Expo provides a large number of real objective and effective research data. Through the platform of the Flower Expo, we saw a Changzhou city flower — the flower tourism product design point of tourism market for the elderly market, the flower tourism product design must be based on the advantages of the flower industry in Changzhou, and always adhere to the development and design of the scientific rationality as the guidance, the sustainability of prominent Changzhou city flower tourism.In respect of data and research results, combined with the development status quo of Changzhou origin, flower tourism, this paper proposes the conception of the characteristics of Changzhou tourism products to develop the market of flowers as the dominant. Focus on the "flower on old people’s health", "the elderly rely on flower platform to make friends", "the younger children with flowers, deeply understanding and practice of filial piety," "colorful flowers make elderly people in later life more colorful" four aspects, based on food, housing, travel, travel, shopping and entertainment, the six elements of tourism, the depth of excavation in Changzhou city flower design concept of the cultural connotation of tourism, development of tourism products of Changzhou city flower.The innovation of this paper lies in the comprehensive comparison of domestic and foreign research results, the theoretical system of the school with during the graduate study, make full use of the literature method, field survey method, questionnaire survey method, comparative analysis and other research methods, limited to specific development advantage, face the problem, step by step analysis, positioning Changzhou necessity of flower tourism products development and design of the city and the urgency of the rational, take the Changzhou Wujin eight Chinese Flower Expo as the breakthrough point, in the city of Changzhou with its rich local characteristics as the basis, based on objective data analysis as the base, the best point to explore the Changzhou flower tourism products and tourist demand, designed the final market can be, especially the flower tourism the market of elderly accepted with strong local characteristics of Changzhou flower tourism products, to promote the Changzhou city flower tourism industry overall level of development, promote the Changzhou flower of Changzhou city tourism sustainable development of social economy.