Study On The Problems And Countermeasures Of Rural Tourism Development In Anyang

Rural tourism originated in Europe in the middle of the 19 th Century,and China's rural tourism are later than the western developed countries,no matter in the theory or practice.Through 30 years' developing,it has achieved remarkable achievement.China's rural tourism has its special background and theoretical foundation,so rural tourism is an important means of economic integration of urban and rural areas,and also new rural construction,which has profound theoretical and practical significance to Anyang City.It mainly shows in three aspects.First,playing the role of poverty alleviation,it can help to boost the economic development of poor mountainous areas relying on natural resources.Secondly,it can effectively promote non-agricultural employment.Rural tourism development can create a large position need,so can realize farmers' employment in hometown.Thirdly,it help to promote rural industrial structure optimization and change the single farming and animal husbandry structure,so that realize the diversification of the farmers' income sources.Fourth,it has high social benefits.It effectively absorb surplus rural labor force,which will promote social harmony.Fiveth,on its ecological benefit,it can achieve resource development and protection develop simultaneously.Sixth,cultural benefits,it helps to inherit and protect the rural culture.This paper count out Anyang's current situation of rural tourism through field visiting and questionnaire.Anyang enjoys a fabulous location and has a rich history and tourism resources,so that Anyang is bestowed with unique advantages of rural tourism.In recent years,Anyang's rural tourism has showed a vigorous trend.However,there also many problems in the process of development,such as planning and management confusion,poor infrastructure,heavy quantity but light quality,backward marketing means,low informationization level,the lack of protection of environment,signal tourism products,serious culture homogeneity and lack of deep mining on cultural connotation.These problems restrict Anyang's local unique tourism resources to full play,and also limits the development of rural tourism in Anyang.Having a clear knowledge and analysis on the current situation and problems of rural tourism development in Anyang,this paper picks some the successful experience about rural tourism developmentfrom developed countries such as the United States,Britain,Spain,Japan,and also some home district such as Yunnan,Chengdu and Beijing,then puts forward some targeted ways to Anyang's rural tourism.Based on the investigation and analysis,the paper summarizes eight suggestions for the development of rural tourism in Anyang.First,to create rural tourism theme and highlight local characteristics of tourism products.It is targeted to achieve the diversification tourism and gradient tourism,increase the cultural connotation of tourism products,and avoid tourism as single,homogeneous.Secondly,to innovative marketing methods and establish brand image.By using diversified propaganda to highlight special features,so that creat a good brand image to increase the revisiting rate.By increasing personnel training to improve service quality.It is not wise to blindly pursue quantity but ignore quality.It should to organize professional knowledge and skills training for tourism workers,so that provide the service system.Thirdly,the government should take integrated planning and coordinated management,formulate perfect policies and regulations,increase funding and technical support and equip the infrastructure in the tourist destination,so that guarantee the development of rural tourism.Fourth,to strengthen talents training and improve service quality.Providing tourism practitioners with professional knowledge and service skills training to improve the service quality.Fivth,to improve infrastructure construction and broaden financing channels.By allowing the entry of private capital,making financing channels more diversified.Sixth,to give full play to the role of industry associations.Seventh,increase information construction in tourism district.By establishing dynamic information feedback mechanism in rural tourism destination to meet the needs of visitor informatization and intelligent using.Eighth,to pay attention to environmental protection,achieving comprehensive benefits.It is in the same status for the development of rural tourism and the protection of farmer's living environment and natural ecology.Aiming at development and protection simultaneously,not at the expense of the environment in exchange for economic benefits.