Construction Of New Product Program System Based On Customer Guide

Science and technology change with each passing day, the new products are coming out constantly , put out the new products according to customer's demand or requirements. It is the important key factor of the competition advantage that enterprises keep to reduce the risk of developing and enhance the value of the products.Quality Function Deployment (QFD) is such a mechanism that can take customer's voice into account ; it is a kind of new product development technology used most frequently. But , in the course of operation , the approach to solving new product development is still ineffective , especially at new product planning stage of QFD. So , this main purpose of research is for solve the problem that meet to this stage. The research results include :First of all, customer's demand quality must be listed. But personal experience , timing , and environment are different. It is apt to cause the deviation of customer's demand. This research is from documents studying, real observation , expert interview ' user interview ' distributor and producers interview , and then via group discussion. The material is collected by way of questionnaire survey , then through the analysis method (Fuzzy Number , Statistics Analysis , andKawajita Jirou ) ; there is systematic electing customer requirements quality.The customer requirements quality is to come to inspect the value of the new products from all perspectives , in order to be regarded as the design parameter of the new products. This research uses Fuzzy Theory...