Hubei Province Micro Insurance Rural Insurance Development Research

Rural micro insurance is a special kind of commercial insurance of in developing countries in recent years. The characteristics of micro insurance are that the policy is easy to understand, basic protection level is moderate, premium is relatively low, underwriting and claims settlement is simple. To accelerate the development of rural micro insurance, to build a harmonious socialist new countryside, to improve the rural social security system and improve farmers’security level have the important role and realistic significance.This article analysis the background and effect of the rural micro insurance in Hubei Province on the basis of the abundant research materials, finds out that the development of rural micro insurance in recent years shows a thriving scene, the coverage of rural insurance is becoming more and more widely. At the same time, there are also some problems in implementation process of rural micro insurance: part of farmers are lack of insurance awareness, insurance coverage can’t fully meet the market demand and so on. Through the analysis of related data, the paper summarizes the countermeasures to solve these conflicts in order to promote micro insurance in rural areas in Hubei province, and put forward opinions and suggestions to improve the rural micro insurance.This article can be divided into five parts:The first chapter is the section of introduction. Introduces the research purpose and research significance, reviews the literature at home and abroad, and clear the research ideas and research methods.The second chapter is to introduce the basic content of the rural micro-insurance. First, a clear concept of micro-insurance, and thus defines the definition of rural micro-insurance; went on micro insurance products into four categories: micro-insurance, micro-health insurance, accident insurance and micro-micro-farming and homeowners insurance.The third chapter reviews the development of rural micro insurance, analyses the current situation of the development, this paper expounds the problems existing in the development process, as well as the advantages and disadvantages of the existing four patterns.The fourth chapter, combined with the practice of microfinance in rural areas in Hubei province insurance cases, raise the improvement suggestions, such as increase in product innovation, continuously meet the farmers’real needs, service innovation to create value for low-income farmers, positive return customers.The fifth chapter is the conclusion part of the Hubei province rural micro insurance puts forward the following suggestions:the improvement on attention to farmer’s main body status, ensure enforceability of policy; Strengthen the propaganda of rural micro insurance, create a strong insurance consciousness and atmosphere; Expand insurance breed, innovation mode; Improving the government’s participation, to improve policy and financial support; Insurance innovation management mechanism, perfect the claim procedure.